Alpinestars is a technical safety gear manufacturer for motorcycle and auto racing (MotoGP, Motocross, Formula One and NASCAR), as well as extreme sports.
The company takes its name from the English translation of the Italian word “stelle alpine” which, when translated into English, literally means “Alpine stars”.
They have also developed a fashion clothing division for men’s and women’s sportswear lifestyle apparel, based upon Alpinestars’ heritage in motorsports.
Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company started out making hiking and ski boots, but quickly focused on making boots primarily for motocross racing.
In the 1990s, the company branched out into manufacturing all types of protective and technical gear ranging from gloves and jackets to full leather suits for motorcycling. They also sold Alpinestars branded mountain bikes until 1996.
Today they have offices in Los Angeles and Tokyo while the original headquarters and main research & development labs remain in Northern Italy.
The company is today headed by Sante’s son, Gabriele Mazzarolo. Alpinestars is now a global brand, developing technical racing products for MX, MotoGP and World Superbike with leather suits, boots, gloves and protection.
Their 2013 Moto team is lead by Justin Barcia, Eli Tomac, Jorge Lorenzo and Dani Pedrosa.
Alpinestars products are proudly distributed throughout Australia by Monza Imports.
Check out the latest Alpinestars MX Product Catalogue here.
Check out the latest Alpinestars Tech Apparel Product Catalogue here.
Check out the latest Alpinestars Tech Footwear Product Catalogue here.
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Alpinestars 50 Year Anniversary, Los Angeles
Justin Barcia and Jeffrey Herlings Alpinestars MX Gear Launch