Bell Powersports Returns To Australia
September 20, 2012
BELL POWERSPORTS RETURNS TO AUSTRALIA
Iconic motorsports brand re-establishes presence “Down Under” through
strategic partnership with Monza Imports
SCOTTS VALLEY, Calif. – Bell Powersports and Monza Imports today announced a strategic marketing and distribution agreement in Australia. Melbourne-based Monza Imports brings a wealth of experience and resources as one of Australia’s leading distributors of motorcycle products and accessories.
“With weather and landscape so highly conducive to both on- and off-road riding, the Australian powersports market is very attractive to us,” said Bell Powersports Business Unit Manager Chris Sackett. “Identifying and securing a viable marketing and distribution agent was the critical component, and Monza Imports brought us the experience, expertise, relationships and overall resources that are most critical to our success.”
Monza Imports will officially kick off its efforts for Bell Helmets with a booth at the 2012 AirAsia Australian Motorcycle Grand Prix Expo, Oct. 26-28 in Phillip Island, Australia. Monza Imports will have its full range of Bell products on display over the course of the three-day product expo, initial stocks are expected early November.
“Bell is a truly iconic brand through both its storied history in power sports and the incredible quality and design innovations it consistently brings to the industry,” said John Chiodo, Managing Director of Monza Imports. “We are thrilled to be given this significant opportunity to leverage such an influential power sports brand.”
From humble beginnings in the garage of a Southern California speed shop in the 1950’s to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of bicycle and motorcycle helmets and accessories.
About Easton-Bell Sports
Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Giro, Riddell, and Blackburn. Easton-Bell Sports’ products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, Calif., the company has 30 facilities worldwide.
About Monza Imports
Established in 1979, Monza Imports is Australia’s largest distributor of motorcycle and action sports parts and accessories. Privately-owned and based in Melborne, Monza boasts an extensive distribution and dealer network supported by multiple warehouse locations to enable fast, efficient delivery throughout the country.