THE MATRIX CONCEPT… IT’S WHAT THE FACTORY TEAM USE
It all started in 2009 as a college project for Chadd and Cameron Cole and after several months of, design, testing and product development input from Eddie Cole, some of the top riders and mechanics in the world of off – road motorcycling world, including MX legend Bob Hannah; the line was defined.
In 2010 Eddie Cole who was the founder and President of Answer Products, Protaper, Manitou, SIXSIXONE, Tag Metals, Sunline and Filtron led the Matrix team of Chadd Cole, Cameron Cole, Brady Sheren, Arnold Taylor and Brad McLean and introduced and launched the MATRIX CONCEPTS line in the spring of 2010. The company had instant success with over 20 professional and amateur teams using and endorsing the line.
The company set up and has offices and warehousing facilities in both Valencia, CA USA and Vancouver, BC Canada.
Phase 1 product strategy was focused on motorcycle off road stands, loading ramps, tie-downs, utility cans and unique line of motorcycle rubber work mats.
The design team wanted to introduce a new approach to some old school products and developed a five part design criteria;
- Make the products from high strength material that was lightweight and very strong.
- Offer new innovative features that improved the product over the competition.
- Give the rider/team the ability to personalize the products with their name/number giving them the “factory look”.
- Offer a great retail value.
- Offer a complete line of garage and track necessities.
In 2011 the team added additional garage and track necessities including a line of toolboxes and several accessories. The business doubled in size and continues to grow internationally selling product in over 40 countries worldwide.
In 2012 the company doubled the business again and the Matrix Concepts product line by adding several new accessory products growing to 500 part numbers and introduced the 1.7 Cleaning Solutions line that includes complete cleaning products and accessories. The company moves to a new 16,000 sq. ft. 2 story Valencia headquarters in 2012.
In 2013 the company’s growth continues adding 13 new products and plans to diversify and expand its sale efforts to include the bicycle industry with a new bicycle stand line and a specific line of 1.7 Cycling cleaning line of products.
For 2014, the expansion and growth continues within the Matrix and 1.7 lines. In the fall of 2014 brings the launch of NEXT COMPONENTS (2 years in the making) a complete line of high quality factory replica racing control components for off road motorcycles. The Matrix Concepts brand also enters the bicycle stand and wall rack category with 4 new innovative products that can be customized with the dealer or riders name.
In 2015, the growth continues! The NEXT Components launch was completed and off to an amazing start, exceeding all our launch expectations and sales goals! In summer, we will introduce the NEXT Components Phase Two. Matrix will be expanding our off road motorcycle stand line with two new stands. Our Tool Box line will double in size with the purchase of the assets and the Champion “Factory Box” trademark. Matrix Concepts Europe, Ltd will open by mid – year. We have additional new products planned for the fall of 2015. Stay Tuned!
2016 is here already here and we can’t wait to hit the ground running. 2015 is in the record books and brought us an incredible a 45% increase in sales growth! We are planning for continued growth in 2016. We will implement a new inventory purchasing management program to improve customer fill rates and improve customer service. We have added several new professional race teams to our roster. Next Components Phase 3 with R Series Sprockets, Alloy Rear Brake Pedals & Wireless Hour Meters will launch 100%. Matrix Concepts new M80 Tool Box line is expanding. Our Custom Matrix Graphic department has tripled in size and has several new customs options for OEM Customers, Dealers, Team Riders, and Consumers. We have several new Matrix and Next Components product surprises planned for the Spring and Summer 2016. Our Matrix Concepts Europe office will finally open and start shipping by Spring of this year.
2017 will be a major turning point for Matrix Concepts. This year will position our company for serious growth! Matrix Concepts LLC develops Group 6 USA, LLC and merges 6 iconic brands all together into 1 powerhouse. (See www.group6usa.com to link to all our consumer websites). Matrix Concepts, Atlas Brace, Next Components make up the motorcycle side of the business as well as the newly acquired Tag Metals. Tag will relaunch with a completely new line of motorcycle products this spring and cycling controls this coming fall. On the cycling side, Group 6 USA merges with Seven iDP (intelligent Designed Protection) and Royal Racing Apparel. Beginning this season, all of our brands will expand their efforts in the cycling industry. These strategic moves position us for the necessary growth and allow us to bring our customers new innovative products while exceeding their exceptions. Here we go! Hope you will stay tuned.
See you at the races!
THE PRODUCT LINE
Now includes over 800 part numbers that include Matrix Concepts Motorcycle Off Road, Motorcycle Roadbike and Cycling – Stands, Work Mats, Tie Downs, Utilty Cans, Loading Ramps, Tool Boxes, Pop Up Tents, Pit Chairs, Funnels, Tire Gauges, Pumps, several must have pit and shop Accessories.
Next Components now includes Motorcycle Off Road SMART Brake & Clutch Levers, OEM Aluminum Replacement Brake & Clutch Levers, Alloy Shifters, Alloy Rear Brake Pedals, Stainless Steel Factory Foot Pegs, Composite Skid Plates, Hand Guards, Complete Clutch Lever Assemblies, Brake Prech Rotator Clamps, Grips, Donut Kits, Engine Wieless Hour Meters, Sprockets and more coming!
1.7 Cleaning Solutions offers a complete range of Cycling and Motorcycle cleaning formulas including Wash, Spray on Shine, Brake Cleaner, Tire Lube, Adhevsive Remover, Graphic Application Solution and Aluminum Polish. Cycling Wash, Shine and Lubs. Including Body Wash. The line includes Washing Mits, Clothes and Brushes.
ABOUT THE TEAM
Chadd and Cameron Cole grew up racing MX and in the motorcycle industry being introduced to the motorcycle industry at an early age, as sons of Eddie Cole who was the founder and President of Answer Products, Protaper, Manitou, SIXSIXONE, Tag Metals, Sunline and Filtron.
Brady Sheren and Brad Mclean have a similar story. Their fathers both were Icons in the Canadian motorcycle industry; Brady’s father, Rick Sheren was the founder of R&M Motorsports, President of Tucker / Rocky Canada and founder of Mechanix Wear Canada and SIXSIXONE Canada. Brad’s father Billy Mclean was a multi national Canadian MX champion and founder of Pacific Yamaha in Vancouver, BC.