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It started nearly two decades ago with the original RockShox BoXXer and our desire to provide completely personalized support to a special group of riders. The goal was to give our team a clear performance advantage in World Cup competition, and to win races. In this relentless pursuit of the …
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Danny MacAskill Visits Taiwan for Lezyne Video Project This month, Lezyne Ambassador Danny MacAskill made the long journey to Taiwan for the first time to shoot his latest video project and visit Lezyne’s Taichung factory. Having never been to Taiwan before, Danny found Taichung to have an abundance of obstacles …
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After 10 Downhill World Champion titles and 5 overall World Cup wins, Nicolas Vouilloz still wants to be and feel fast. While racing DH, he was known for his unconventional and extreme equipment choices. As Nico gets ready for the first Enduro World Series season, he has to consider how …
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NEWSLETTER | MAY 2013 PHOTO OF THE MONTH EVERY RIDE HAS A STORY: ADVENTURE IN THE ITALIAN DOLOMITES. PHOTO: ADRIAN MARCOUX. AVID INTRODUCES ELIXIR 9 AND 7 TRAIL SLAY IT. ALL OF IT. Avid is proud to introduce the new Elixir 9 Trail and Elixir 7 Trail hydraulic disc brakes. A LEGEND …
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Like a kid on Christmas morning. That’s the best way I can think to describe it. For cycling fans, the Giro plus the Tour of California is just this, but for the entire month of May: 29 glorious stages in all. The beauty of the Giro invites our daydreams to …
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Fox Rampage Pro Helmet. We’ve taken our expertise in MX helmet design and leveraged it into the Fox Rampage Pro Helmet- a high performance, light weight carbon shell riding helmet that gives you full face coverage without the steep price. The Rampage features include: 11 venting ports promote increased airflow …
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NEWSLETTER | APRIL 2013 PHOTO OF THE MONTH SRAM TRUE 22 GROUPSETS & HYDRAULIC ROAD BRAKES LAUNCH VIDEO SRAM FORCE 22: READY FOR YOUR BEST The SRAM Force 22 groupset has been completely rebuilt and redesigned and features our most advanced technologies. SRAM ROAD HYDRAULIC BRAKES SRAM offers you the choice among the …
